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Sleep Number Blog Editor

  • Editor for Sleep Number’s wellness & sleep lifestyle blog, "Hello. Good Night."

  • Earned “Best-in-Class Brand Awareness” award at 2019 Contently Summit in New York City

  • Researched and created storytelling framework that informs annual content calendar plan

  • Manage team of external writers, designers and videographers; also write some articles

  • Led through site redesign project driving 10x increase in blog subscribers, +46% new visitors, +80% repeat visitors YOY, large SEO traffic lifts and $1M+ annual trackable sales.

  • Blog content regularly used across company-owned channels and external partner channels: Email, website, social, employee communications, influencers, DJs/radio partners, brand content partnerships with Katie Couric Media, Thrive Global, and HGTV

Sleep Number blog image.jpg
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