Sleep Number Blog Editor

Editor for Sleep Number’s wellness & sleep lifestyle blog, "Hello. Good Night."

Earned “Best-in-Class Brand Awareness” award at 2019 Contently Summit in New York City

Researched and created storytelling framework that informs annual content calendar plan

Manage team of external writers, designers and videographers; also write some articles

Led through site redesign project driving 10x increase in blog subscribers, +46% new visitors, +80% repeat visitors YOY, large SEO traffic lifts and $1M+ annual trackable sales.

Blog content regularly used across company-owned channels and external partner channels: Email, website, social, employee communications, influencers, DJs/radio partners, brand content partnerships with Katie Couric Media, Thrive Global, and HGTV