Which content strategy makeover is right for your brand? >>TAKE QUIZ<<
Be Clear & Focused
Engage Customers
Reduce Overwhelm
You're ready to grow, but your messaging isn't keeping up.
You're tasked with scaling, yet you’re not sure how to use the power of story to consistently capture the attention of families—and the key decision makers within them. Whether moms are your primary buyer or one important segment, you need a clear content plan that speaks directly to each audience without creating chaos behind the scenes.
DOES THIS SOUND FAMILIAR?
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Missing out on valuable leads and losing market share.
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Wasting budget and time on strategies that don’t deliver.
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Feel constant pressure, frustration and uncertainty about your marketing.
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Wearing too many hats and the team feels burnt out with scattered priorities.
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Losing traction with new and loyal customers because your message is muddy.
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Staying stuck in a reactive, last-minute content calendar instead of a clear plan.
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Increase Leads, Sales & Morale
Transform marketing with a strategic content plan.
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A steady stream of qualified leads and increased sales from content that resonates and converts
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Clear, consistent messaging that aligns and energizes your team — everyone working from the same playbook with fewer delays, rewrites, or scrambles
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Recognition from leadership as a smart, strategic, capable leader who delivers results
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Marketing budget growth fueled by proven results and high-impact content that moves the needle
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Sanity and renewed excitement about marketing, knowing your next move is clear and your message is doing its job
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And yes — that “we nailed it” feeling when everything clicks
Sarah Can Help You Connect With Families
Sarah Panus understands the pressure of driving leads and sales without the right support.
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Mom with 20+ years in Content Strategy for high-growth and Fortune 1000 brands, StoryBrand Certified
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Proven track record: Millions generated in annual revenue and engagements for U.S.-based clients
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2x Podcast Host: Top 5% Marketing With Empathy® podcast and new KEEP KIDS SAFE podcast, protecting kids from trafficking and online exploitation
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Trusted by brands of all sizes —from national household names to fast-growing $5M+ companies
Sarah's learned the power of story working with big to small brands including:
"Sarah's process and approach is smart and intuitive. She helped me translate a high-level brand and campaign strategy into actionable consumer messaging, social strategy, and an engaging website experience. A stellar communicator and joy to work with."
Jenn McGrath, SHEFIT
Bryan W.
Sr. Marketing Manager
We completed a project with Sarah Panus and could not have been happier. Her experience is extremely evident in the plan she provided. She made me look exceptional by bringing her in.
Afton B.
Marketing Manager
Our team had a beyond-wonderful experience working with Sarah. She broke down everything step-by-step and really helped us clear up the "muddy waters" to build a valuable foundation for future content strategies. We'll 100% be using her services again in the future!
Lisa B.
VP Media
I recommend working with Sarah on content strategy, brand storytelling, and the strategic development of programs to support purpose and mission. Learn from her, I guarantee she will make you think differently as she leans into her strengths of strategic thinking, organizational effectiveness and collaborative leadership.
Sonja H.
Business Owner
Sarah helped me completely change how I think about marketing. Now I realize how important it is to talk about my customer’s problems first. I now have a much clearer way to talk about what I do and how I help my customer.
How Consulting Works
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Schedule a Free Call
Book a 30-minute discovery call with Sarah Panus to discuss your specific needs.
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Get Your Content Plan
Partner with Sarah to quickly create and execute a clear content marketing strategy that reaches families.​
3
Unlock Sales Success
Watch your customer base grow as you expertly appeal to families and other key audiences.
Quiz
Which of these content strategy makeovers is right for your brand?
Discover which content makeover boosts your brand's success! Take this 40-second QUIZ to find your makeover match (via a fun home makeover show theme) and instantly receive a content makeover plan to help you attract customers & drive better business results.
FAQ:
We don't specifically target families or moms. Can we still work with Sarah?
Answer: Absolutely. While my specialty is helping family-focused brands and mission-driven organizations connect with key decision-makers — including moms, who influence 85% of household purchases — I have more than 20 years of experience helping brands of all sizes reach a wide range of audiences across industries.
If your team needs strategic clarity around content planning or messaging — even outside the family niche — I’m happy to explore how I can help.
NEXT STEP: Schedule a discovery call to see if there’s a strong fit. And if not, I can usually point you in the right direction.
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What type of companies get the best results from working with Sarah?
Answer: I partner best with growing U.S.-based brands earning $5M+ in annual revenue — especially those with lean marketing teams led by a CMO, fractional CMO, Director of Marketing, Content Leader, or Brand Manager.
If you lead content but are juggling too many priorities, I’ll help you clarify your message, align your team, and build a content plan that drives leads, sales, and support — especially during times of growth or change.
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Do you work with nonprofits in the child safety or wellness space?
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Answer: Yes. I love partnering with mission-driven organizations that serve families, protect kids, and promote wellness. I'm especially passionate about child safety from online predators and donate a % of all profits to help fund child trafficking rescue missions.
Nonprofits face unique challenges — from raising awareness and attracting supporters to creating campaigns that inspire action. I help child safety and wellness organizations clarify their message, align their team, and develop a strategic content plan that fuels awareness, donations, and community engagement — without burning out your staff.
NEXT STEP: Schedule a discovery call so we can discuss your goals and see if my approach is a strong fit for your mission.