Is this you?
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Your marketing messages lack clarity and keep changing.
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You're unsure how to talk about your (new or existing) products or services.
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Your team feels reactive, scattered, frustrated and out of sync.
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You're too busy to tackle the deeper strategy work you know matters.
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And yep... you're missing out on new & repeat customer business because your message isn't clicking.
From Scattered to Strategic
Great content plans start with clear foundational messages
Get Unstuck
Clarify what to say and who you’re saying it to with the foundational messaging plan you need to better connect with customers.
Feel Confident
No more guessing. Know exactly what to focus on—and finally check “messaging strategy” off your to-do list (with a big ol’ ✅).
Align the Team
Get everyone speaking the same language. With a shared Messaging Playbook, your whole team can create consistent, high-impact content that drives results.
Sarah understands how hard it is to juggle all the demands coming at you.
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Mom with 20+ years of experience helping family-focused brands quickly create winning content marketing strategies that blend storytelling and data to reach moms, and other decision makers
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Proven track record: Millions in annual revenue and engagements generated for U.S.-based clients
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Certified StoryBrand Coach who simplifies complex messages into content plans that convert
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Top 5% Marketing With Empathy® podcast host
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Founder of KEEP KIDS SAFE podcast, passionate advocate for protecting kids from trafficking and online exploitation
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Trusted by brands of all sizes —from national household names to fast-growing $5M+ companies
Sarah's learned the power of story working with big to small brands including:
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Two Ways to Fix Your Messaging—Fast
StoryBrand Marketing & Messaging Workshops​
Private 1-1 Messaging Intensive
Perfect if you want it done for you.
$4,800
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This is for brands who want expert strategy, done-for-you clarity, and direct access to Sarah.
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1-week total turnaround
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Two short virtual sessions with Sarah
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Sarah creates your full Messaging Playbook (BrandScript)
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Start implementing right away
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Schedule a call to discuss Qs & book your spot
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Includes 3 months of ongoing implementation support:
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Three (3) monthly 1-hour strategy calls to support your channel implementation questions
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Perfect for marketing leaders who want expert-led clarity without doing it themselves.​
Group Training
AI Accelerator
Perfect if you want to do it yourself with Sarah's expert coaching.
$997
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Clarify your message in just 1.5 days—then get 6 months of expert coaching support to help you implement it with confidence.
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1.5-day virtual group workshop (with just 2 brands per cohort)
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Build your BrandScript, One-Liner, Tagline, Website Wireframe, Emails, Lead Generators & more using AI
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Free 7-day trial of StoryBrand AI (option to purchase full-year license for $468)
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6 months of ongoing implementation support:
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Monthly live deep-dive AI tool training calls (focused on creative assets not covered in workshop to get most from StoryBrand AI)
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2x/month Voxer office hours to ask questions and stay unstuck
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One (1) 30-minute private strategy call w/Sarah
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Only 2 spots available per cohort
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Next dates: September 16-17, 2025
"During a private 1-1 intensive, Sarah helped us clarify messaging around a new brand reorg. She was able to get our sales leaders & expanded team on the same page and actually speaking the same language. Great to work with."
Justin Williamson, VP Business Development
"Sarah helped me accomplish more than I thought possible during her 2-day StoryBrand AI Accelerator workshop. With her support, we created my BrandScript, tagline, one-liner, website wireframe, lead magnets, a full sales email sequence, nurture emails, social posts, and more. The format was so easy to follow—and I never would’ve pulled all of this together on my own without Sarah’s expert guidance. It completely exceeded my expectations.”
Teresa Hauri, MH3 Design Group owner
How The Process Works
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Schedule a Call
Book your spot, or schedule a free 30-min Zoom call with Sarah Panus to make sure it's the right fit for your brand and ask Qs.
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Choose Workshop Format
Every project with Sarah starts here. Pick Private or Group Training with AI to lock in your start date.
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Get Your Messaging Framework
In one week (or less), walk away with your new clear messaging and 5-part marketing plan to implement across all your channels.​
What is StoryBrand?
LISTEN TO THIS PODCAST EPISODE
You know how people love a good Netflix show or book? That’s because our brains are wired for story.
StoryBrand is a 7-part marketing framework that gives you the right words to communicate more clearly with your customers, leading them to engage or buy from you. The framework positions your customer as the hero and your brand as the guide.
But, it’s so contrary to how most businesses do marketing that your business will stand out as the real solution to their problems.
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Communicate immediate value, connect with your ideal customers, and grow your business.
Lisa Bailey, VP Media
"I recommend working with Sarah on content strategy, brand storytelling, and the strategic development of programs to support purpose and mission. Learn from her, I guarantee she will make you think differently as she leans into her strengths of strategic thinking, organizational effectiveness and collaborative leadership."
Bryan Wall, Director
"We completed a project with Sarah Panus and could not have been happier. Her experience is extremely evident in the plan she provided. She made me look exceptional by bringing her in."
Emily M., Business Owner
“Working with Sarah has been transformative. She doesn’t just teach strategies, she lifts leaders. Her warmth, wisdom, and ability to bring your story to life are unmatched. If you get the chance to work with Sarah, grab it."