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Corporations and entrepreneurs hire Sarah to help them better connect with their target audience(s) through brand storytelling strategies and plans that eliminate confusion, propel users to action, and drive business results.

Learn from Sarah. I guarantee she will make you think differently as she leans into her strengths of strategic thinking, organizational effectiveness and collaborative leadership.  - Lisa Bailey, Sleep Number VP Media



​BRAND STORYTELLING STRATEGY & INVESTIGATION: frameworks, plans and blueprints to guide the way

  • Rental Editor-in-Chief

  • Digital content marketing & brand storytelling strategy development across channels

  • Brand Storytelling Blueprints® using F.E.D. Method (focus + empathy + data)

  • Podcasting

  • Annual/quarterly/monthly editorial storytelling themes

  • Help translating audience data insights into editorial storytelling plans

  • Remove silos to create cross-channel storytelling plans and recommendations

  • Internal Content Advisory Boards

  • Content investigator audits, analysis, recommendations

  • Brand blog manager

  • Repurposing content strategies

  • Customer and employee advocacy (influence marketing) content plans

  • Virtual guest speaker for events and corporations

CREATIVE CONTENT BRAINSTORMING  |  90-Min Session, Half-day or Day Rate . U.S.-based clients only.

  • Lead or participate in brand storytelling brainstorm sessions

CONTENT PROJECT MANAGEMENT: getting into the weeds to see things through to completion

  • Focus+Empathy+Data informed content calendar outlines to follow

  • Video storyboarding & ideation

  • Plans to scale content across teams: Loyalty programs, Email, Web, Social, Blog, internal comms, etc.

  • Customer content mining

  • Project reporting 

THIRD-PARTY CONTENT PARTNER MANAGEMENT: overarching strategy help down to day-to-day management

  • Help manage external third-party content partnerships (i.e. Thrive Global, Katie Couric Media, HGTV,
    podcast production company, other freelancers, writers, designers, video crews, etc. )

  • Vendor/agency recommendations and management


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Sleep Number Blog

Former Editor of Sleep Number blog generating 7-figure annual traffic & sales. Earned "Best-in-Class Brand Awareness" award at 2019 Contently Summit in NYC.

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Video Storytelling

Videos drive at least 5x higher engagement rates than non-video content. Brainstorming, storyboards, production team management, and on-site shoot support.

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Brand Storytelling

Which stories open the door to connect your brand to your audience?  What Qs are they asking? How can you help them?

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Driving Store Leads

Reality TV stars support NYC Flatiron store opening event

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Owner Advocacy

Product owners are influencers too: repeat & referral sales

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Sleep30® Challenge

Scale free sleep wellness program through influencer participation

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