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Conference Seating


Monthly 90-minute ONE-LINER WORKSHOPS for brands of all sizes; group trainings done virtually or in-person

Stop fumbling when trying to explain

what your company does, and who you serve.

If you confuse, you lose.

ANSWER THIS WELL: "What do you do?"

Can you succinctly answer this question in an enticing way? Or, do you fumble through your words in a long-winded response?

You're not alone. Most people start talking all about themselves first, which is wrong. You tell them your role, what you do, and more about your company in a long ramble. 

***BUT, your potential customers don't actually care about that. They REALLY start to listen when they know you offer something that can help them.  So, you should talk about your customer first. ***

Sarah teaches you how. 

Marketing can feel overwhelming, but businesses that clarify their message are the ones that thrive in the marketplace.

During this 90-minute ONE-LINER WORKSHOP, Sarah Panus teaches you how to talk about your business/yourself in a way that gets people to lean-in and say "tell me more".

Leave with your own written one-liner that you can start using across your business -- think of it like your elevator pitch, but better.



  • Clearly communicate what your company does; across all employees

  • An elevator pitch you use in meetings, at parties, on sales calls

  • Make it your email signature

  • On your website

  • Use it as your social media bio, or in your bio in general

  • On lead generators

  • In podcast intros, or during speeches

  • Put it on your business card

  • Paint it on the wall in your retail space/office

  • etc.


Step 1


Register for upcoming virtual One-Liner Workshop or

email Sarah to book a private workshop for your group.

$99 per person

Step 2


Sarah teaches you how to create your own One-Liner, in 90-minutes using the StoryBrand framework, so you leave the workshop with a one-liner you can start using.

Step 3


No more fumbling. Use your one-liner to explain what you do in a way that draws people in and helps you attract the right kind of customers.

Lisa Bailey, VP Media

"I recommend working with Sarah on content strategy, brand storytelling, and the strategic development of programs to support purpose and mission. Learn from her, I guarantee she will make you think differently as she leans into her strengths of strategic thinking, organizational effectiveness and collaborative leadership."

Sonja Howle, TX

"Sarah helped me completely change how I think about marketing.  Now I realize how important it is to talk about my customer’s problems first.  I now have a much clearer way to talk about what I do and how I help my customer."

Sarah understands how hard it is to juggle all the demands coming at you and your team, and wants to help.

  • 20 years of experience creating content plans for large B2C & B2B brands

  • Millions in sales and engagements generated each year

  • Now run my own consulting business as a solopreneur and Certified StoryBrand Guide

  • Podcast in top 5% of all marketing podcasts

  • Worked with top brands including: Sleep Number, Starbucks, SHEFIT, Nestle Waters North America, Thrive Global, Katie Couric Media, Lindt Chocolate, Western Green, Alta Tech, and many small businesses...

Have questions?

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