Sleep Number Story
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Online retailer
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Interim CMO building new campaigns to attract new customers & engage existing product owners
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Wearing too many hats and needed help figuring things out quickly
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Created foundational messaging strategy in one week which lead to...
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Result: “Sarah helped me translate a high-level brand and campaign strategy into actionable consumer messaging, social strategy, and an engaging website experience.” - Jenn McGrath, Interim CMO
Sarah's learned the power of story working with big to small brands including:
IS THIS YOU?
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Your marketing messages lack clarity and keep changing.
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You're not sure how to talk about your (new or existing) products or services.
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Teams are frustrated and lack cohesion.
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You're so busy you rarely have time to think, so deeper
strategy projects never get off your to-do list. -
Aaaand, you're losing out on new & repeat customer business.
CLARIFY MARKETING MESSAGES
Make your job easier. Don't build any other content until this phase is CLEAR.
GET
CLARITY
REDUCE
OVERWHELM
ALIGN THE
TEAM
A StoryBrand Messaging Strategy Session with Sarah Panus gives you THE essential foundation you need to clarify what to talk about so you can better connect
with your audience(s).
Feel less overwhelmed by knowing what to focus on and check "messaging strategy" off your to-do list.
Imagine everyone being on the same page, using the same messaging Playbook to speak a similar language to drive business results.
WHAT IS
STORYBRAND?
LISTEN TO THIS PODCAST EPISODE
You know how people love a good Netflix show or book? That’s because our brains are wired for story.
StoryBrand is a 7-part marketing framework that gives you the right words to communicate more clearly with your customers, leading them to engage or buy from you. The framework positions your customer as the hero and your brand as the guide.
But, it’s so contrary to how most businesses do marketing that your business will stand out as the real solution to their problems.
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Communicate immediate value, connect with your ideal customers, and grow your business.
Sarah understands how hard it is to juggle all the demands coming at you.
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20+ years of experience helping brands quickly create winning content plans, using proprietary Mom Magnet Method
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Millions in sales and engagements annually
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Extensive experience with corporate & agencies
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Top 5% Marketing With Empathy® podcast host
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Founder & CEO of Kindred Speak® consulting
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Client roster includes: Sleep Number, Starbucks, SHEFIT, Nestle Waters North America, LegalZoom, JHL Turf Pros, Thrive Global, Katie Couric Media, Lindt Chocolate, Alta Tech, Western Green, University of St. Thomas, many small businesses, etc.
Sarah's learned the power of story working with big to small brands including:
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"Sarah helped us clarify messaging around a new brand reorg. She was able to get our sales leaders & expanded team on the same page and actually speaking the same language. Great to work with."
Justin Williamson, VP Business Development
2 OPTIONS TO GET YOUR CLEAR FOUNDATIONAL MESSAGING
Done-for-you Private 1-1
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Quick, 1 week
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You attend 2 short virtual sessions with Sarah
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Sarah then completes your entire Messaging Playbook in 1 week so you can begin implementing ASAP
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Schedule a call to discuss Qs & book
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$4,000
DIY Group Training w/AI (new)
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Longer, 1 month
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You attend 4 virtual sessions alongside other brands
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Sarah is your Coach - teaching you how to write using the StoryBrand framework and new AI tool
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Sarah's available to ensure you're doing it right
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Program includes one-year membership & unlimited use of new StoryBrand AI tool
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AI tool is loaded with StoryBrand knowledge to help you DIY clear copy for your website, lead generators, social, email, sales, etc...
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Beta Group 53% discount =
$797 LIMITED TO 8 PEOPLE, JUNE 2025 -
+ StoryBrand AI annual membership: $468 pd June
HOW THE PROCESS WORKS
1
Schedule a Call
Book free 30-min Zoom discovery call with Sarah to discuss content needs.
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2
Book StoryBrand Messaging Session
If it's a fit, book project with Sarah, and confirm start date for Private 1-1, or the Group Training cohort.
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3
Get Your Messaging Framework
In one-week Sarah creates your new clear marketing messaging framework. - OR- In one-month you've created it with Sarah's coaching in the Group Training cohort.​
Lisa Bailey, VP Media
"I recommend working with Sarah on content strategy, brand storytelling, and the strategic development of programs to support purpose and mission. Learn from her, I guarantee she will make you think differently as she leans into her strengths of strategic thinking, organizational effectiveness and collaborative leadership."
Bryan Wall, Director
"We completed a project with Sarah Panus and could not have been happier. Her experience is extremely evident in the plan she provided. She made me look exceptional by bringing her in."
Emily M., Busines Owner
“Working with Sarah has been transformative. She doesn’t just teach strategies, she lifts leaders. Her warmth, wisdom, and ability to bring your story to life are unmatched. If you get the chance to work with Sarah, grab it."