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Driving New & Repeat Engagement Doesn't Have to Be Overwhelming

I help B2C & Non-Profit brands creatively attract top-funnel leads to drive bottom-funnel results through effective

empathy+data-driven brand storytelling strategies.




1:1 Agency Services


Done-for-you digital brand storytelling & editorial strategic planning, content calendars, blogs, internal/external team mgmt. Vendor mgmt. Content brainstorming. 


Brand Storytelling Academy™

Improve your existing team's strategic brand storytelling marketing skills without having to add new headcount, in 5-month group training program.


Online Courses/DIY


Speed-up your learning curve by learning from Sarah's experience to improve you or your team's brand storytelling skills to drive better business results. 


VIP Day Rate

Rent my brain for a day for support on quick done-for-you projects to support your business and/or team.


Be a Podcast Guest

Apply to be a guest on the Marketing With Empathy brand storytelling podcast with Sarah Panus.



Hey, hey! I'm Sarah Panus. I help content marketers think like Editorial Directors to build and manage winning brand storytelling strategies using my signature EFD method (empathy+focus+data); pulling from nearly 20 years’ experience helping billion-dollar brands drive leading ROI through brand storytelling.


Having spent the majority of my career leading content strategy on the corporate side, there's a pretty good chance I understand the pressures you face on a daily basis. I come from a world managing up to $10M budgets, but know how to get scrappy too.

Like all moms, I wear a lot of hats: Minnesota mama, content strategist, podcast host of Marketing With Empathy, and owner of Kindred Speak.  My mission is to add value to the world by helping humanize brand connections; help content marketers reduce overwhelm/confusion; and raise money to fund child trafficking rescue missions.

Whether I'm working as an extension of your internal team; coaching you from behind-the-scenes in one of my online brand storytelling courses; or jumping in on a quick project, I look forward to helping you.

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Kristian Merenda, MBA, Managing Principal, Cause Branding Expert

Sarah is a breath of fresh air, adding positive energy perfectly balanced with smarts and good humor to any business situation. I was continually impressed with the quality of her work and her willingness to take on any challenge placed before her. She is a professional of the highest caliber.

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Bill Fleishman, Integrated Marketing & Communications Leader

Sarah delivers exceptional results no matter how or where she applies her energy. In addition to her craft excellence, Sarah is a cultural contributor who improves her team and organization just by being part of it. She is a stand-out in my experience and would endorse her for any career choice she makes.

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LeeAnn Rasachak, VP, RBC Wealth Management

Sarah is the ideal digital leader-- sharp, creative, driven and strategic. She is known for her strong ability to lead others directly and through cross-functional team collaboration. Sarah can navigate through complex issues by strategically assessing a situation and bring forth creative, results-oriented solutions.

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Holly O'Hanlon, NBC-HWC, InTrust Wellness

I worked closely with Sarah for 5 years at Sleep Number and I am always amazed at how much quality work she can get done. She is an agent for change, an excellent team builder, and one of the most creative people I know.  If you want a team player with creativity, smarts and proven results, look no further!