Helping brands connect with customers through editorial brand storytelling.
Think of Sarah like a rental Editorial Director for your brand.
I help corporations and entrepreneurs more confidently navigate the world of brand storytelling. Attract top-funnel leads that drive bottom-funnel results through empathy+data-driven content strategies. For B2C, Non-profits, and B2B
Hire Sarah as a freelancer to do:
Strategic editorial brand storytelling planning. Brand podcast strategy & support. Content partner PM.
Rental Editorial Director
(blog + owned channels)
Teach You How to
Do It Yourself
Enlist Sarah as a Coach:
Online courses and group training to advance your strategic storytelling skills.
How to think like an Editorial Director for more sanity, confidence and fun.
Book Sarah as a Speaker:
Drive business results learning how to humanize your brand using empathy+data infused storytelling strategies and tactics.
LET'S WORK TOGETHER
1:1 Agency Services
Done-for-you digital brand storytelling & editorial strategic planning; content calendar plans; brand blogs & podcasts; content partnership management; and content brainstorms.
Short or long retainers.
ABOUT SARAH PANUS
Hey, hey! I'm Sarah Panus. I help content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel results. Using my signature F.E.D. Method (focus+empathy+data) I help marketing professionals think like Editorial Directors to humanize their brand and create winning brand storytelling strategies.
Having spent the majority of my 20+ year career leading content strategy on the corporate side, I understand the pressures you face. I come from a world managing up to $10M budgets, but know how to get scrappy too.
Whether I'm working as an extension of your internal team; coaching you from behind-the-scenes in one of my online brand storytelling courses; or jumping in on a quick project, I look forward to helping you.
Kristian Merenda, MBA, Managing Principal, Cause Branding Expert
Sarah is a breath of fresh air, adding positive energy perfectly balanced with smarts and good humor to any business situation. I was continually impressed with the quality of her work and her willingness to take on any challenge placed before her. She is a professional of the highest caliber.
Bill Fleishman, Integrated Marketing & Communications Leader
Sarah delivers exceptional results no matter how or where she applies her energy. In addition to her craft excellence, Sarah is a cultural contributor who improves her team and organization just by being part of it. She is a stand-out in my experience and would endorse her for any career choice she makes.
LeeAnn Rasachak, CEO
Sarah is the ideal digital leader-- sharp, creative, driven and strategic. She is known for her strong ability to lead others directly and through cross-functional team collaboration. Sarah can navigate through complex issues by strategically assessing a situation and bring forth creative, results-oriented solutions.
Holly O'Hanlon, NBC-HWC, InTrust Wellness
I worked closely with Sarah for 5 years at Sleep Number and I am always amazed at how much quality work she can get done. She is an agent for change, an excellent team builder, and one of the most creative people I know. If you want a team player with creativity, smarts and proven results, look no further!