Drive Stronger Results.
Make Brand Storytelling Less
Confusing & Overwhelming.
Helping B2C & Non-Profit brands creatively build/manage winning, empathy-driven brand storytelling strategies.
LET'S WORK TOGETHER
ABOUT SARAH PANUS
DYK: STORIES ARE 22X MORE MEMORABLE THAN FACTS AND FIGURES ALONE
Hey, hey! I'm Sarah Panus. I help content marketers think like Editorial Directors to build and manage winning brand storytelling strategies using my signature EFD method (empathy+focus+data); pulling from nearly 20 years’ experience helping billion-dollar brands drive leading ROI through brand storytelling. Having spent the majority of my career leading content strategy on the corporate side, there's a pretty good chance I understand the pressures you face on a daily basis. I come from a world managing up to $10M budgets, but know how to get scrappy too.
Like all moms, I wear a lot of hats: Minnesota mama, content strategist, podcast host of Marketing With Empathy, and owner of Kindred Speak. My mission is to add value to the world by helping humanize brand connections; help content marketers reduce overwhelm/confusion; and raise money to fund child trafficking rescue missions.
Whether I'm working as an extension of your internal team; coaching you from behind-the-scenes in one of my online brand storytelling courses; or jumping in on a quick project, I look forward to helping you.
Kristian Merenda, MBA, Managing Principal, Cause Branding Expert
Sarah is a breath of fresh air, adding positive energy perfectly balanced with smarts and good humor to any business situation. I was continually impressed with the quality of her work and her willingness to take on any challenge placed before her. She is a professional of the highest caliber.
Bill Fleishman, Integrated Marketing & Communications Leader
Sarah delivers exceptional results no matter how or where she applies her energy. In addition to her craft excellence, Sarah is a cultural contributor who improves her team and organization just by being part of it. She is a stand-out in my experience and would endorse her for any career choice she makes.
LeeAnn Rasachak, VP, RBC Wealth Management
Sarah is the ideal digital leader-- sharp, creative, driven and strategic. She is known for her strong ability to lead others directly and through cross-functional team collaboration. Sarah can navigate through complex issues by strategically assessing a situation and bring forth creative, results-oriented solutions.
Holly O'Hanlon, NBC-HWC, InTrust Wellness
I worked closely with Sarah for 5 years at Sleep Number and I am always amazed at how much quality work she can get done. She is an agent for change, an excellent team builder, and one of the most creative people I know. If you want a team player with creativity, smarts and proven results, look no further!