Brand Storytelling Strategy for B2C, Non-Profits & Biz Owners



Brand Services

Done-for-you digital brand storytelling & editorial strategic planning, content calendars, blogs, internal/external team mgmt. Vendor mgmt. Brainstorming. 

Online Courses/DIY

Speed-up your learning curve by learning from Sarah's experience to improve you or your team's brand storytelling skills to drive better business results. 

VIP Day Rate

Rent my brain for a day for support on quick done-for-you projects to support your business and/or team.

90-Minute Sessions


It's like speed dating,

but with better results (and for work).

Be a Podcast Guest

Apply to be a guest on the Marketing With Empathy brand storytelling podcast with Sarah Panus.


HI! I'm Sarah Panus. I have nearly 20 years’ experience helping billion-dollar brands drive leading ROI through brand storytelling. Before starting Kindred Speak (my consulting biz), I spent the majority of my career leading content strategy on the corporate side, and understand the pressures you face. I come from a world managing up to $10M budgets, but know how to get scrappy too.


Like all moms, I wear a lot of hats: I'm a Minnesota mama, content strategist, podcast host of Marketing With Empathy, and owner of Kindred Speak LLC.  My mission is to add value to the world by helping humanize brand connections; help content marketers reduce overwhelm/confusion; and raise money to fund child trafficking rescue missions.

Whether I'm working as an extension of your internal team; coaching you from behind-the-scenes in one of my online brand storytelling courses; or jumping in on a quick project, I look forward to helping you think like an Editorial Director, and build winning brand storytelling strategies.



Kristian Merenda, MBA, Managing Principal, Cause Branding Expert

Sarah is a breath of fresh air, adding positive energy perfectly balanced with smarts and good humor to any business situation. I was continually impressed with the quality of her work and her willingness to take on any challenge placed before her. She is a professional of the highest caliber.

Bill Fleishman, Integrated Marketing & Communications Leader

Sarah delivers exceptional results no matter how or where she applies her energy. In addition to her craft excellence, Sarah is a cultural contributor who improves her team and organization just by being part of it. She is a stand-out in my experience and would endorse her for any career choice she makes.

LeeAnn Rasachak, VP, RBC Wealth Management

Sarah is the ideal digital leader-- sharp, creative, driven and strategic. She is known for her strong ability to lead others directly and through cross-functional team collaboration. Sarah can navigate through complex issues by strategically assessing a situation and bring forth creative, results-oriented solutions.

Holly O'Hanlon, NBC-HWC, InTrust Wellness

I worked closely with Sarah for 5 years at Sleep Number and I am always amazed at how much quality work she can get done. She is an agent for change, an excellent team builder, and one of the most creative people I know.  If you want a team player with creativity, smarts and proven results, look no further!


Kindred Speak LLC



  • LinkedIn
  • Instagram
  • Pinterest

© 2020 Kindred Speak, LLC