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Helping brands connect with customers through editorial brand storytelling.

Think of Sarah like a rental Editorial Director for your brand.

I help corporations and entrepreneurs more confidently navigate the world of brand storytelling. Attract top-funnel leads that drive bottom-funnel results through empathy+data-driven content strategies. For B2C, Non-profits, and B2B




Agency Services

Hire Sarah as a freelancer to do:

Strategic editorial brand storytelling planning. Brand podcast strategy & support. Content partner PM.

Rental Editorial Director

(blog + owned channels)

Teach You How to

Do It Yourself

Enlist Sarah as a Coach:

Online courses and group training to advance your strategic storytelling skills. 

How to think like an Editorial Director for more sanity, confidence and fun.

Remote Speaker

Book Sarah as a Speaker:

Drive business results learning how to humanize your brand using empathy+data infused storytelling strategies and tactics.

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1:1 Agency Services


Done-for-you digital brand storytelling & editorial strategic planning; content calendar plans; brand blogs & podcasts; content partnership management; and content brainstorms.

Short or long retainers.


Brand Storytelling
Online Courses

Get ready to advance your career AND drive stronger content results. Learn about Brand Storytelling Academy®, Blueprint®, masterclasses and more.


Quick Consult Calls


90-minute calls: Get quick answers and feedback on your editorial brand storytelling question(s) from 20-year expert, Sarah Panus.


Day Rate

Get your editorial storytelling project done in a day. Rent Sarah's brain for a day or two.


Speaking Events

Book Sarah as a remote brand storytelling marketing speaker for your next event.


Be a Podcast Guest

Apply to be a guest on the Marketing With Empathy® brand storytelling podcast. (or invite Sarah to be on your podcast)


Hey, hey! I'm Sarah Panus. I help content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel results. Using my signature F.E.D. Method (focus+empathy+data) I help marketing professionals think like Editorial Directors to humanize their brand and create winning brand storytelling strategies.


Having spent the majority of my 20+ year career leading content strategy on the corporate side, I understand the pressures you face. I come from a world managing up to $10M budgets, but know how to get scrappy too.

Whether I'm working as an extension of your internal team; coaching you from behind-the-scenes in one of my online brand storytelling courses; or jumping in on a quick project, I look forward to helping you.

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Kristian Merenda, MBA, Managing Principal, Cause Branding Expert

Sarah is a breath of fresh air, adding positive energy perfectly balanced with smarts and good humor to any business situation. I was continually impressed with the quality of her work and her willingness to take on any challenge placed before her. She is a professional of the highest caliber.

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Bill Fleishman, Integrated Marketing & Communications Leader

Sarah delivers exceptional results no matter how or where she applies her energy. In addition to her craft excellence, Sarah is a cultural contributor who improves her team and organization just by being part of it. She is a stand-out in my experience and would endorse her for any career choice she makes.

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LeeAnn Rasachak, CEO

Sarah is the ideal digital leader-- sharp, creative, driven and strategic. She is known for her strong ability to lead others directly and through cross-functional team collaboration. Sarah can navigate through complex issues by strategically assessing a situation and bring forth creative, results-oriented solutions.

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Holly O'Hanlon, NBC-HWC, InTrust Wellness

I worked closely with Sarah for 5 years at Sleep Number and I am always amazed at how much quality work she can get done. She is an agent for change, an excellent team builder, and one of the most creative people I know.  If you want a team player with creativity, smarts and proven results, look no further!

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