I help brands connect with their customers through brand storytelling.

Think of me like a rental Editor-in-Chief for your brand. 

I help corporations attract top-funnel leads that drive bottom-funnel results through empathy+data-driven brand storytelling strategies.




1:1 Agency Services


Done-for-you digital brand storytelling & editorial strategic planning; content calendar plans; brand blogs; internal/external content management; vendor mgmt; and content brainstorms. 


Brand Storytelling Academy®

Improve your existing team's strategic brand storytelling marketing skills without having to hire more people; 3-month training program.


Online Courses/DIY


Speed-up your learning curve by learning from Sarah's experience to improve you or your team's brand storytelling skills to drive better business results. 


VIP Day Rate

Get your editorial storytelling project done in a day. Rent Sarah's brain for a day or two.


Be a Podcast Guest

Apply to be a guest on the Marketing With Empathy® brand storytelling podcast.


Hey, hey! I'm Sarah Panus. I help content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel results. Using my signature F.E.D. Method (focus+empathy+data) I help marketing professionals think like Editorial Directors to humanize their brand and create winning brand storytelling strategies.


Having spent the majority of my 20+ year career leading content strategy on the corporate side, I understand the pressures you face. I come from a world managing up to $10M budgets, but know how to get scrappy too.

Whether I'm working as an extension of your internal team; coaching you from behind-the-scenes in one of my online brand storytelling courses; or jumping in on a quick project, I look forward to helping you.

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Kristian Merenda, MBA, Managing Principal, Cause Branding Expert

Sarah is a breath of fresh air, adding positive energy perfectly balanced with smarts and good humor to any business situation. I was continually impressed with the quality of her work and her willingness to take on any challenge placed before her. She is a professional of the highest caliber.

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Bill Fleishman, Integrated Marketing & Communications Leader

Sarah delivers exceptional results no matter how or where she applies her energy. In addition to her craft excellence, Sarah is a cultural contributor who improves her team and organization just by being part of it. She is a stand-out in my experience and would endorse her for any career choice she makes.

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LeeAnn Rasachak, CEO

Sarah is the ideal digital leader-- sharp, creative, driven and strategic. She is known for her strong ability to lead others directly and through cross-functional team collaboration. Sarah can navigate through complex issues by strategically assessing a situation and bring forth creative, results-oriented solutions.

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Holly O'Hanlon, NBC-HWC, InTrust Wellness

I worked closely with Sarah for 5 years at Sleep Number and I am always amazed at how much quality work she can get done. She is an agent for change, an excellent team builder, and one of the most creative people I know.  If you want a team player with creativity, smarts and proven results, look no further!