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Sleep30® Challenge by

Sleep Number


Create an insight-driven storytelling program designed to answer customer questions, demonstrate sleep leadership, attract new customers and re-engage existing customers.



Creator of free 30-day sleep program to fuel upper-funnel storytelling. 74% improve bad sleep habit; 82% better sleep quality; 72% recommend. Doubles NPS scores & increases engagement rates 7x.

Participation across all brand influencer partnerships, created an editorial story for media partners including Katie Couric and Thrive Global to share without worrying about it sounding too promotional. One of the best employee engagement programs of the year too.

Gave influencers an authentic and non-promotional topic to engage with and promote to their audiences to help scale nationally.


Click here to watch all four weekly videos.

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Sleep30 Challenge Colin O'Brady
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