
IS THIS YOU?
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Your marketing messages lack clarity and keep changing.
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You're not sure how to talk about your products or services.
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Teams are frustrated and lack cohesion.
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You're so busy you rarely have time to think, so deeper
strategy projects never get off your to-do list. -
Aaaand, you're about losing out on new & repeat customer business.

CLARIFY MARKETING MESSAGES
Make your job easier.
GET
CLARITY
REDUCE
OVERWHELM
ALIGN THE
TEAM
A StoryBrand BrandScript + 1-liner helps clarify what to talk about so you can better connect
with your audience.
Feel less overwhelmed by knowing what to focus on and check "messaging strategy" off your to-do list.
Imagine everyone being on the same page, using a BrandScript to speak a similar language to drive business results.
INCLUDES
PHASE 1: MESSAGING FRAMEWORKS -CLARIFY MESSAGES & ID STORY PILLARS
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StoryBrand Messaging Strategy Session
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Brand Storytelling Blueprint®
PHASE 2: CONTENT GOALS & ALLIES
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Meet with internal cross-channel team members to outline content needs & team/business goals ​
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​
PHASE 2: CONTENT OPERATIONS? CREATE CONTENT CALENDAR & CROSS-CHANNEL EFFICIENCIES
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Shared content calendar template
PHASE 3: EMPLOYEE PROFESSIONAL DEVELOPMENT TRAININGS & SUPPORT
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How to Use Storytelling to Drive Sales
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How to Think Like a Content Investigator (using the F.E.D. Method)
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5 Marketing Essentials Checklist
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4 one-hour calls per month
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Slack and email access to Sarah Mon-Thurs.
PHASE 4: 5 MARKETING ESSENTIALS
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(1) Website homepage wireframe using new messaging
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Lead generator
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Nurture campaign sequence -email
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Sales email
BONUS: TEMPLATES & DASHBOARD
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Access to all templates and dashboards
Sarah understands how hard it is to juggle all the demands coming at you and your team.
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20 years of experience creating content plans for large B2C companies
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Millions in sales and engagements generated each year
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Podcast in top 5% of all marketing podcasts
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Worked with: Sleep Number, Starbucks, Nestle Waters North America,
Thrive Global, Katie Couric Media, Lindt Chocolate, Alta Tech, etc.
Lisa Bailey, VP Media
"I recommend working with Sarah on content strategy, brand storytelling, and the strategic development of programs to support purpose and mission. Learn from her, I guarantee she will make you think differently as she leans into her strengths of strategic thinking, organizational effectiveness and collaborative leadership."
Bryan Wall, Director
"We completed a project with Sarah Panus and could not have been happier. Her experience is extremely evident in the plan she provided. She made me look exceptional by bringing her in."
Stephanie Gonzalez, Thrive
Not only was Sarah a joy to work with, but she was constantly motivated by the pursuit of brand quality. Sarah is highly focused, positive, detail oriented, and adds value with every decision she makes. Above all, Sarah has an exceptional ability to grow brands through creative and strategic storytelling.