Owner Advocacy

When you partner with me, I'll work with you to help identify who "influences" your audience.  In this example, the brand's product owners are the Influencers since they play a key role in referral sales. 

 

OBJECTIVE

Amplify authentic real-owner stories to increase product consideration, and scale nationally.

RESULTS

Worked with the brand to develop a strategy and content calendar to share real-product owner stories through a weekly blog content series.

 

Series has driven a million+ views, and provided editorial content for cross-functional teams to use to engage audiences across the website, email, social, CRM loyalty program, and internal employee communications.  Secured a freelance writer to write the stories that I then edited and finalized to publication. 

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