ABOUT SARAH PANUS
Equal parts content marketing strategist, storyteller, and mama bear for brands that serve families.
Families make buying decisions together — but in most households, moms still influence or control 85% of what ends up in the cart. Without the right content strategy, brands and mission-driven organizations miss opportunities to connect, inspire, and convert.
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That’s where I come in. I create targeted content marketing plans for $5M–$50M family-focused B2C brands and mission-driven nonprofits — blending the art of storytelling with the science of data to reach the right decision-makers, grow leads, and drive sales.
You shouldn’t have to figure out your content in isolation. I know how overwhelming it can be to juggle competing priorities, lead your team, and still hit ambitious growth goals.
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BRAND EXPERIENCE
I use my big-brand experience to help small and mid-sized brands grow bigger. Past clients include: Sleep Number, Starbucks, SHEFIT, American Express, LegalZoom, JHL Turf Pros, The Mother Hood, Nestle Waters North America, Katie Couric Media, Thrive Global, Lindt Chocolate, Western Green, Alta Tech, University of St. Thomas, and more.
MY APPROACH
As a mom, 20+ year content expert, and Certified StoryBrand Coach, I know how to create messaging that connects emotionally and delivers measurable results.
Every project starts with a 1-week Messaging Strategy Session to give you a clear, actionable messaging playbook you can use across channels. From there, we can either hand it over to your team or partner together to develop your annual content plans so you stay consistent and strategic all year. Services
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WHAT ELSE?
I host the Marketing With Empathy® podcast (top 5% globally), helping brands and nonprofits connect with families — and the moms who influence most household purchases. I also donate a portion of all profits to fight child trafficking and online exploitation of children, and host the KEEP KIDS SAFE podcast helping Christian parents safeguard their kids.
