Client Type: Entrepreneur Launching New Coaching Community
Role: StoryBrand Coach & Messaging Consultant
Timeframe: Short-Term Project

 

The Challenge

The founder of a new women’s business coaching community had countless ideas but struggled to clearly and confidently explain what her new business was all about. She needed help organizing her thoughts, defining her value, and creating a message that truly resonated with her audience.
 

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My Approach

I supported this founder through a 2-day StoryBrand Livestream training event, acting as her coach throughout the sessions to help her learn and apply the framework correctly in real time. Afterward, we held 90-minutes of one-on-one strategy calls to review her materials, refine her messaging, and brainstorm stronger, more aligned language for her brand.
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Key Deliverables

• Real-time coaching through a 2-day StoryBrand Marketing Livestream

• Hands-on guidance to build a 5-part marketing plan and messaging foundation

• Personalized 90-minute strategic feedback session

• Audit and edits of her brand documents

• Brainstorming session to build clarity and resonance across core messaging elements

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Client Feedback

“Working with Sarah Panus has been nothing short of transformative. From the very first conversation, she created a space of trust, patience, and sincere care that allowed me to find clarity and confidence in my messaging. Her approach to the StoryBrand framework isn’t just strategic—it’s human… Sarah becomes a partner you can count on, both personally and professionally. If you get the chance to work with Sarah, grab it.”  — Emily, Founder
 

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Results & Outcomes

• Founder gained the clarity and confidence needed to talk about her new business
   

• Built foundational messaging and marketing plan for future growth
   

• Created website wireframe and key messaging with ease
   

• Invited Sarah to speak at her in-person and virtual events due to strong impact