top of page

Case Study: SHEFIT

About

Client Type:  B2C Activewear Brand
Role: Content Strategy Consultant
Timeframe: Short-Term Project

 

The Challenge

SHEFIT was launching a new initiative—SHEFIT Studio—and their interim CMO needed quick-turn, high-impact content strategy support. With limited time and resources, the team was overwhelmed and needed to clarify messaging, engage their existing community, and attract new customers through a cohesive story-led approach.

​​

​

My Approach

In just one month, I delivered a complete messaging foundation and strategic plan to guide their new initiative. My process combined strategic clarity with execution-ready assets to support brand storytelling across the SHEFIT Studio landing page and Facebook community.

 


Key Initiatives Included

  • StoryBrand Messaging & Marketing Workshop

  • Messaging Playbook creation

  • Landing page copy wireframe

  • Yearly storytelling pillars & Facebook content calendar

​​

​

Key Deliverables

  • Clear customer-focused brand messaging using the StoryBrand framework

  • SHEFIT Studio Messaging Playbook to guide sales and marketing

  • Complete website copy wireframe for the new SHEFIT Studio landing page

  • Year-long Brand Storytelling Blueprint® with 3 strategic content pillars using my F.E.D. Method (Focus + Empathy + Data)

  • 4-month Facebook Community Content Plan aligned to storytelling pillars

​​

​

Client Feedback

“Sarah helped me translate a high-level brand and campaign strategy into actionable consumer messaging, social strategy, and an engaging website experience.”
— Jenn McGrath, CMO

 

​

Results & Outcomes

  • Clarified brand messaging and website experience for a new initiative
     

  • Equipped internal team with ready-to-implement content and community strategy
     

  • Delivered strategic clarity, copy, and content pillars in 1 month so program could launch ASAP

image.png

“Sarah helped me translate a high-level brand and campaign strategy into actionable consumer messaging, social strategy, and an engaging website experience.”— Jenn McGrath, CMO

bottom of page