Case Study: SHEFIT
Client Type: B2C Activewear Brand
Role: Content Strategy Consultant
Timeframe: Short-Term Project
The Challenge
SHEFIT was launching a new initiative—SHEFIT Studio—and their interim CMO needed quick-turn, high-impact content strategy support. With limited time and resources, the team was overwhelmed and needed to clarify messaging, engage their existing community, and attract new customers through a cohesive story-led approach.
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My Approach
In just one month, I delivered a complete messaging foundation and strategic plan to guide their new initiative. My process combined strategic clarity with execution-ready assets to support brand storytelling across the SHEFIT Studio landing page and Facebook community.
Key Initiatives Included
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StoryBrand Messaging & Marketing Workshop
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Messaging Playbook creation
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Landing page copy wireframe
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Yearly storytelling pillars & Facebook content calendar
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Key Deliverables
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Clear customer-focused brand messaging using the StoryBrand framework
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SHEFIT Studio Messaging Playbook to guide sales and marketing
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Complete website copy wireframe for the new SHEFIT Studio landing page
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Year-long Brand Storytelling Blueprint® with 3 strategic content pillars using my F.E.D. Method (Focus + Empathy + Data)
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4-month Facebook Community Content Plan aligned to storytelling pillars
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Client Feedback
“Sarah helped me translate a high-level brand and campaign strategy into actionable consumer messaging, social strategy, and an engaging website experience.”
— Jenn McGrath, CMO
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Results & Outcomes
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Clarified brand messaging and website experience for a new initiative
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Equipped internal team with ready-to-implement content and community strategy
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Delivered strategic clarity, copy, and content pillars in 1 month so program could launch ASAP

“Sarah helped me translate a high-level brand and campaign strategy into actionable consumer messaging, social strategy, and an engaging website experience.”— Jenn McGrath, CMO