Client Type: B2B Environmental Services Company
Role: Content Strategy Consultant & Presentation Skills Coach
Timeframe: Short-Term Project

 

The Challenge

As the largest erosion control company in the U.S., this brand faced a complex internal challenge: multiple sub-brands and teams were using different language to describe the company’s offerings. The result? Confusion for customers and lack of alignment across sales and marketing. They needed clear, unified messaging—and stronger presentation skills to better communicate their value to B2B buyers.

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My Approach

I facilitated a 2-day StoryBrand Messaging & Marketing Workshop with cross-functional leaders in sales and marketing to align on a clear and compelling brand narrative. We created a Messaging Playbook to serve as their internal north star. I also coached sales team members on presentation best practices and how to use story-driven communication techniques to build trust and drive conversions.

 

Key Initiatives Included

• StoryBrand Messaging & Marketing Workshop

• Messaging Playbook creation

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Key Deliverables

• 2-day StoryBrand Messaging & Marketing Workshop with sales and marketing teams

• Brand Messaging Playbook outlining consistent language across divisions

• Presentation coaching to help sales team better relate to customers and improve delivery

• Storytelling techniques tailored for sales conversations and industry events

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Client Feedback

“THANK YOU!!! I really enjoyed the session and like how Sarah kept everyone engaged and on track! Sarah helped us clarify messaging around a new brand reorg. One little exercise and it has such profound impacts across our industry. We appreciate you and your time spent. She was able to get our sales leaders & expanded team on the same page and actually speaking the same language. Great to work with.”
— Justin Williamson, VP Business Development
 

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Results & Outcomes

• Unified message across multiple teams and sub-brands
   

• Greater clarity in brand positioning and communication
   

• Increased confidence among sales team members when presenting
   

• Internal alignment that’s already producing buzz across the industry