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Sleep30® Challenge by

Sleep Number

Insight-driven storytelling program designed to answer customer questions, demonstrate sleep leadership, attract new customers and re-engage existing customers.


Creator of free 30-day sleep program to fuel upper-funnel storytelling. 74% improve bad sleep habit; 82% better sleep quality; 72% recommend. Doubles NPS scores & increases engagement rates 7x.

Participation across all brand influencer partnerships, created an editorial story for media partners including Katie Couric and Thrive Global to share without worrying about it sounding too promotional. One of the best employee engagement programs of the year too.

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Sleep30 website
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Sleep30 Challenge Colin O'Brady

Brand Storytelling Conference Speaker

Joined partner, Greenfly, to co-lead a master class about brand storytelling at the 2019 Worldz Conference in California.

Video and photo courtesy of Greenfly

Sarah Panus_center after leading a brand
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