WHY?
Hi! I'm Sarah Panus, a senior content strategist and Minnesota mom of two kiddos. I’ve been thinking about ways I can use my 17 years of experience to help other parents working in content marketing roles who feel overwhelmed or confused about their brand storytelling strategy. How I can help you grow during these challenging times, be more valuable to your customers, to your company/brand, and give you a bit of sanity that comes from feeling clearer about your work.
In my career, I've learned you advance quicker by leaning-in and sharpening your skills. Accelerate your learning curve by getting knowledge from others who have been there/done that. A lot of people have helped me throughout my career, so I'd like to teach it forward.
When life hands you an obstacle, do you get bitter or get better?
If you're here, something about this resonates with you. We're kindred spirits.
What does the beta 3-Day workshop cover?
The beta workshop is broken into three mini-sessions (2.5 to 3 hours each) you can do in the time it takes your kids to watch a movie in the next room.
The Master Your Storytelling Strategy Workshop-beta is a step-by-step workshop designed to teach you how to build a brand storytelling strategy that drives stronger results-- from the comfort of your HOME. In August, you will get access to nearly 9 hours worth of video coaching from me that you can do anytime you want, + access to a private Facebook group with "office hours" where I'll go live to help answer your real-time questions +other BONUSES. I'm looking for 12 beta testers who are committed to advancing their skills and providing feedback on the format of my course before I launch it publicly later this Fall. In exchange for your feedback, you get to take my $500 course (actual value is $900) for ONLY $97. I promise you will learn and get a ton of value out of this course + extra 1:1 attention from me throughout.
Who it's For
Parents working in content strategy/communication-type roles, who want to:
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Reduce feelings of overwhelm or confusion about what to do with their branded content strategy
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Prioritize what matters to drive stronger results, and organize workload so they have more time with their kids
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Create a succinct, strategic storytelling framework to eliminate distractions
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Tap into their/team's creativity to engage their audience(s)
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Build a smarter content calendar strategy
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More confidently "sell" their ideas internally; even when they feel like an imposter
Who it's NOT for
This is not a writing workshop, so if you're looking to improve your writing skills, this isn't the right workshop for you. But, if you're looking for help creating a strategic storytelling framework, to guide future stories, this IS the place for you, and you'll be joining other future content strategy rockstars just like you!
AGENDA
Day 1: (3 hours)
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Welcome
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Creating a Storytelling Framework from Scratch (ppt template provided)
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Finding Clarity Exercise
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Ideas Worth Doing Exercise
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Wrap Up
Day 2: (2.5 hours)
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Content Calendar Planning
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Your Not-To-Do List
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Wrap Up
Day 3: (2.5 hours)
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How to More Confidently Sell-in Your Ideas & Prove Success
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The Negotiation
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Wrap Up
The only catch? You just have to be among the first 12 to sign up and pay the $97 invoice, and you must be willing to be an active participant and provide feedback about the workshop.
In the time it takes your kids to watch a movie, you can be advancing your skills, helping your brand, and getting smarter!
WHO is sarah panus?
I'm a Minnesota-based mom and founder of Kindred Speak LLC, a remote Content Marketing and Influencer Marketing consulting company.
For 17 years I've helped brands ID ways to connect with their audiences to generate engagements and $$$ millions in sales via all kinds of storytelling formats: PR, Social, Blogs, Influencers, Videos, SEO, and large third-party Media Partnerships including Katie Couric Media, Thrive Global, HGTV, etc.
I'd love to help you. Storytelling strategy is my passion because stories create empathy. And, empathy is the fastest way to connect with your audience's hearts and minds. I lean heavily into quantitative insights and an “empathy-filter” to help guide your organization's storytelling framework and inform: what you should talk about, who should say it, editing & project management, how to integrate across channels, and how to measure business impact.
Here's Just A Fraction Of What You Get When You Join the Workshop:
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How to Create a Strategic Storytelling Framework: Step-by-step lesson on how to create a data-informed storytelling framework to focus your brand, drive up to 7x brand engagements, and give you more time to spend with your kids.
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How Your Framework Builds a Better Content Calendar That Engages Your Audience: Tools, brainstorming tips & "empathy filters". Receive a free content calendar template to bring your framework to life across your organization by day/month/year.
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How to Sell Your Creative Ideas Internally & Show Success: How to share your creative ideas with more confidence, even if you sometimes feel like an imposter. Proven strategies Sarah's used to secure executive alignment/funding/results.
Plus, You're Getting These Amazing Bonuses When You Join Today:
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Storytelling Framework PowerPoint Template: To help you create your own framework, quicker.
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Lifetime Private Facebook Group Access For All Workshop Participants: Connect with other professionals just like you in a private setting, and receive updated information when I launch the course to everyone in Fall 2020. You'll be grandfathered into this group at the $97 beta price.
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Checklist pdf of 6 Questions to Ask Yourself Before Creating Any Piece of Branded Content.
Sarah Has Generated $Millions in Revenue For Brands Using the Same Strategies She Teaches In This Workshop. Here's What Others Say About Working with Sarah Panus...
Stephanie G., Director of Client Experience, Brand Partnerships, THRIVE GLOBAL
I had the pleasure of working with Sarah on some award-winning content for Sleep Number. Sarah was KEY in the development and success of the work we created together. Not only was she a joy to work with, but she was constantly motivated by the pursuit of brand quality. Her energy to make things happen is contagious and it helped us achieve great goals. Sarah is highly focused, positive, detail oriented, and adds value with every decision she makes. Above all, Sarah has an exceptional ability to grow brands through creative and strategic storytelling.
Anne M. Digital Managing Editor
I worked with more than a dozen clients through Contently, and Sarah was one of the most organized content leaders on my service roster. She deeply understands her audience, takes time to consider what inspires them, and creates strategies that speak to them. Her communication with writers and editors like myself, from schedules and calendars to feedback, was helpful and supportive. Her flexibility and openness to embracing ideas was truly refreshing. I worked with Sarah for several years, and would work with her on new projects anytime.
Ronald D. PMP, Director Loyalty, Americas at Radisson Hotel Group
I had the pleasure of working with Sarah in her role as Senior Manager of Content Marketing Strategy as well as Senior Editorial Manager. Sarah was always a pleasure to work with. She was a wonderful partner who works cross-functionally to achieve organizational goals. She has a unique talent in using each department's strengths to build teamwork and achieve high-performance. During my interactions with her, she revolutionized Sleep Number's storytelling by interacting with our most loyal customers and finding unique and interesting ways for them to share their love of the product. This strategy contributed to improved sales by improving repeat, referral sales and drive new business. Sarah makes a difference and I highly recommend working with her.
Why Do You Need This Workshop? And Why Is Now The Greatest Time Ever To Join?
COVID-19 Is Putting Extra Pressure On Your Brand & You Need to Jumpstart Your Marketing To Re-engage Your Customers
COVID-19 has impacted our economy and our businesses. Brands need to be hyper-focused on talking about the right things to re-engage their audiences to drive meaningful business results. You need to act quickly and don't have room for a lot of mistakes. You may be unsure where to start; have too much/too little data; lack the know-how for building a strategic storytelling framework; or feel so busy you just need someone to lay it out for you. Sarah is offering this workshop at a fraction of her normal billing rate to help brands rebuild, grow, and thrive.
In 8-9 Hours, You'll cram decades into days and Learn What's Taken Sarah 17 Years to Learn-- at an incredible price of only $97
In today's world, you don't need to wait 17 years to learn a new skill. You can pay to gain the knowledge you're missing by learning from experts who are willing to share their know-how. During this three-part workshop, Sarah will help accelerate your path to success by sharing the proven process she's used to help generate millions and millions of dollars for brands. There will only be one opportunity to beta-test this course at this reduced price. Once the workshop is full, the discounted offer ends.
Storytelling Creates Empathy & Empathy Builds Trust= People Buy From Brands They Trust
Empathy is the fastest way to connect with people's hearts and minds. The stories your brand creates and shares help build this connection and trust for increased engagement and lifetime customer value. Sarah will show you how to lean into quantitative insights and an "empathy-filter" to guide your organization's storytelling framework and inform: what you should talk about, who should say it, how to integrate across channels, and how to measure business impact.
Your Audience is Craving Authenticity and Connections
We live in a culture of distrust and faces in phones. But, people ARE willing to engage and binge-consume content they like-- content they feel speaks to them, helps them feel understood, entertained, or that inspires them to tap into their full potential. Sarah will help you tap into data to speak a kindred language with your audience.
COVID-19 Has Proven You Can Work From Home
The beauty of working from home more is you get more schedule flexibility for your kids and yourself. We'll discuss how building a prioritized and strategic storytelling framework helps your focus on what matters and get rid of the time-sucking other stuff that doesn't.
Are You Ever Nervous About Sharing Your Creative Ideas At Work?
Sarah will teach you how to sell your creative ideas with more confidence, even if you sometimes feel like an imposter. She'll share proven strategies she's used to secure executive alignment/funding/results.