1.  I Teach You To Do-It-Yourself

2.  You Hire Me To Do It For You


I'm currently developing an online course and other downloadable tools in MemberVault to help you reduce overwhelm or confusion when it comes to your brand storytelling/content marketing efforts.  Sign up for my weekly e-newsletter to get updates on all things brand storytelling, influencer marketing, brainstorming/creativity, and self-reflection/introspection.

And, make sure you follow my instagram stories as I regularly share mini-trainings on all these topics too.

you hire me to do it for you​

  • If you're a B:C brand looking for help with your brand storytelling or influencer marketing strategies, need an Editor for your brand blog, or need help brainstorming or auditing content, I'd love to talk.

  • I especially LOVE working with brands who serve moms, parents, families and/or kids.

  • Pricing varies based on the scope and length of your needs, so email me using the below form and let's chat to see if we're a good fit.

  • Need something smaller, or want to test the waters before we work together more?  In addition to larger implementation projects, check out some fixed-price offerings below:

fixed-price offerings

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Need help filling your brand content calendar with story ideas?  Book a 90-minute Zoom brainstorm session with me, and I'll facilitate one mind-mapping brainstorm session with up to 3 people from your brand to help you identify at least 20 story ideas to create for your content calendar. I guarantee at least 20 story ideas or I'll add an extra 45-minute session with you for free. You'll receive photos of all notes taken during the brainstorm along with a typed list of generated ideas within 24 hours after the brainstorming session.




Want to improve your brand blog, but aren't sure what should change? Hire me to audit your current blog and provide a final report with recommendations about what you're doing well, and what you should change to have a best-in-class blog experience that connects with your audience and drives stronger results. Final report delivered two weeks after contract signed.


WHO is sarah panus?


I help content marketers reduce overwhelm/confusion by helping them build a winning storytelling strategy for their brand. I'm a Minnesota mama, and remote content strategist with 17-years experience helping brands connect with their audiences to generate millions of engagements and sales. 

I come from a world managing up to $10M budgets, but know how to get scrappy too.  I understand the pressures you face, and want to help teach what I know. I develop content strategies for channels including: blog, editorial, PR, social, influencers, videos, SEO, email, CRM, and large third-party media partnerships including Katie Couric Media, Thrive Global, HGTV, etc.

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Stephanie G., Director of Client Experience, Brand Partnerships, THRIVE GLOBAL

I had the pleasure of working with Sarah on some award-winning content for Sleep Number. Sarah was KEY in the development and success of the work we created together. Not only was she a joy to work with, but she was constantly motivated by the pursuit of brand quality. Her energy to make things happen is contagious and it helped us achieve great goals. Sarah is highly focused, positive, detail oriented, and adds value with every decision she makes. Above all, Sarah has an exceptional ability to grow brands through creative and strategic storytelling.

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Anne M. Digital Managing Editor

I worked with more than a dozen clients through Contently, and Sarah was one of the most organized content leaders on my service roster. She deeply understands her audience, takes time to consider what inspires them, and creates strategies that speak to them. Her communication with writers and editors like myself, from schedules and calendars to feedback, was helpful and supportive. Her flexibility and openness to embracing ideas was truly refreshing. I worked with Sarah for several years, and would work with her on new projects anytime.

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Ronald D. PMP, Director Loyalty, Americas at Radisson Hotel Group

I had the pleasure of working with Sarah in her role as Senior Manager of Content Marketing Strategy as well as Senior Editorial Manager. Sarah was always a pleasure to work with. She was a wonderful partner who works cross-functionally to achieve organizational goals. She has a unique talent in using each department's strengths to build teamwork and achieve high-performance. During my interactions with her, she revolutionized Sleep Number's storytelling by interacting with our most loyal customers and finding unique and interesting ways for them to share their love of the product. This strategy contributed to improved sales by improving repeat, referral sales and drive new business. Sarah makes a difference and I highly recommend working with her.