CONTENT MARKETING & EDITORIAL SERVICES

"The ability to simplify means to eliminate the unnecessary so the necessary may speak."

- Hans Hoffman

I'll help you better connect with moms and their families through storytelling strategies that eliminate confusion, propel you to action and help drive results.

STRATEGY

  • Digital content marketing & brand storytelling strategy

  • Brand storytelling framework rooted with insights: focused pillars, tone, audience, content thought-starters

  • Audience clarification: Deep research to collect & connect quantitative insights to inform stories

  • Audits

    • Competitive audit/gap space recommendations

    • Existing brand content audit & storytelling improvement recommendations

       

EDITOR + CONTENT PLANNING​

  • Content calendar creation & ongoing management

  • Editor

    • Brand blog management

    • Manage writers, designers, videographers or larger content partnerships

    • Story ideation & proofing

    • Video storyboarding

  • Vendor/agency recommendations and management

     

DISTRIBUTION & METRICS

  • Cross-channel integration recommendations

  • Reporting
     

RECENT WORK EXAMPLES

Sleep Number Blog

Editor of Hello. Good Night. blog by Sleep Number. Earned "Best-in-Class Brand Awareness" award at 2019 Contently Summit in NYC.

Video Storytelling

Videos drive at least 5x higher engagement rates than non-video content. Brainstorming, storyboards, production team management, and on-site shoot support.

Brand Storytelling

Which stories open the door to connect your brand to your audience?  What Qs are they asking? How can you help them?

Contact

Kindred Speak LLC

 

sarah@kindredspeak.com

 

201-835-3380

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© 2020 Kindred Speak, LLC