CONTENT MARKETING & EDITORIAL SERVICES

"The ability to simplify means to eliminate the unnecessary so the necessary may speak."

- Hans Hoffman

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I'll help you better connect with moms and their families through storytelling strategies that eliminate confusion, propel you to action and help drive results.

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​STRATEGY

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• Digital content marketing & brand storytelling strategy

• Brand storytelling framework rooted with insights: focused pillars, tone, audience, content thought-starters

• Audience clarification: Deep research to collect & connect quantitative insights to inform stories

• Audits

  • Competitive audit/gap space recommendations

  • Existing brand content audit & storytelling improvement recommendations​
    
     

EDITOR + CONTENT PLANNING​

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• Content calendar creation & ongoing management

• Editor

  • Brand blog management

  • Manage writers, designers, videographers or larger content partnerships

  • Story ideation & proofing

  • Video storyboarding

• Vendor/agency recommendations and management
  
   

DISTRIBUTION & METRICS

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• Cross-channel integration recommendations

• Reporting