CONTENT MARKETING & EDITORIAL SERVICES
"The ability to simplify means to eliminate the unnecessary so the necessary may speak."
- Hans Hoffman
I'll help you better connect with moms and their families through storytelling strategies that eliminate confusion, propel you to action and help drive results.
STRATEGY
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Digital content marketing & brand storytelling strategy
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Brand storytelling framework rooted with insights: focused pillars, tone, audience, content thought-starters
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Audience clarification: Deep research to collect & connect quantitative insights to inform stories
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Audits
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Competitive audit/gap space recommendations
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Existing brand content audit & storytelling improvement recommendations
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EDITOR + CONTENT PLANNING
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Content calendar creation & ongoing management
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Editor
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Brand blog management
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Manage writers, designers, videographers or larger content partnerships
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Story ideation & proofing
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Video storyboarding
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Vendor/agency recommendations and management
DISTRIBUTION & METRICS
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Cross-channel integration recommendations
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Reporting


RECENT WORK EXAMPLES

Sleep Number Blog
Editor of Hello. Good Night. blog by Sleep Number. Earned "Best-in-Class Brand Awareness" award at 2019 Contently Summit in NYC.

Video Storytelling
Videos drive at least 5x higher engagement rates than non-video content. Brainstorming, storyboards, production team management, and on-site shoot support.

Brand Storytelling
Which stories open the door to connect your brand to your audience? What Qs are they asking? How can you help them?