CONTENT MARKETING & EDITORIAL SERVICES

"The ability to simplify means to eliminate the unnecessary so the necessary may speak."

- Hans Hoffman

I'll help you better connect with moms and their families through storytelling strategies that eliminate confusion, propel you to action and help drive results.

STRATEGY

  • Digital content marketing & brand storytelling strategy

  • Brand storytelling framework rooted with insights: focused pillars, tone, audience, content thought-starters

  • Audience clarification: Deep research to collect & connect quantitative insights to inform stories

  • Audits

    • Competitive audit/gap space recommendations

    • Existing brand content audit & storytelling improvement recommendations

       

EDITOR + CONTENT PLANNING​

  • Content calendar creation & ongoing management

  • Editor

    • Brand blog management

    • Manage writers, designers, videographers or larger content partnerships

    • Story ideation & proofing

    • Video storyboarding

  • Vendor/agency recommendations and management

     

DISTRIBUTION & METRICS

  • Cross-channel integration recommendations

  • Reporting
     

SaraPanus202102Web--10.jpg
SaraPanus202102Web-04306.jpg

RECENT WORK EXAMPLES

Sleep Number blog image.jpg

Sleep Number Blog

Editor of Hello. Good Night. blog by Sleep Number. Earned "Best-in-Class Brand Awareness" award at 2019 Contently Summit in NYC.

thrive teens sleep image.jpg

Video Storytelling

Videos drive at least 5x higher engagement rates than non-video content. Brainstorming, storyboards, production team management, and on-site shoot support.

white open door_philipp-berndt-unsplash.

Brand Storytelling

Which stories open the door to connect your brand to your audience?  What Qs are they asking? How can you help them?