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Done-For-You Services

"The ability to simplify means to eliminate the unnecessary so the necessary may speak."  - Hans Hoffman

B2C and Non-profit brands can hire Sarah to help you better connect with your target audience(s) through brand storytelling strategies that eliminate confusion, propel users to action, and drive business results.

CONTENT MARKETING & EDITORIAL SERVICES

Contact Sarah to discuss short-term projects, or longer-term retainers for B2C and non-profit brands.

 

​BRAND STORYTELLING STRATEGY

  • Digital content marketing & brand storytelling strategy development across channels

  • Brand storytelling framework rooted with insights: focused pillars, tone, audience, content thought-starters

  • Audience clarification: Deep research to collect & connect quantitative insights to inform stories

  • Audits: Competitive audit/gap space recommendations, or Existing brand content audit & storytelling improvement recommendations

  • How to build a smarter content calendar

  • Brand podcasting
     

EDITOR + CONTENT PLANNING​

  • Content Calendars:

    • How to build a smarter content calendar informed by insights and SEO

    • Content calendar creation & ongoing management

  • Blog Editor

    • Need help with your brand blog? Let me be your blog Editor

    • Brand blog management

    • Manage writers, designers, videographers; story ideation and proofing

    • Story ideation & proofing

  • Large external third-party paid content partner management (i.e. with companies like Thrive Global, Katie Couric Media, mindbodygreen, Healthline, HGTV, etc. )

  • Video storyboarding

  • Vendor/agency recommendations and management

  • Coach/Mentor: Advise how to think like an "Editor", be more creative, inspire creativity across teams or work 1-on-1 with individual employees as a coach

  • How to incorporate influencers into your content strategy
     

BRAINSTORMING

(can also be booked as a 90-Min Session, half-day or full-day VIP rate offering. U.S.-based clients only)
 

  • I love leading remote brainstorming sessions to come up with content ideas for your brand!

  • Content brainstorming facilitation or participation
     

DISTRIBUTION & METRICS

  • Cross-channel integration recommendations for more scale

  • Reporting
     

INFLUENCER MARKETING SERVICES

MY INFLUENCER APPROACH

Why, who, and how?  Influencer planning from start to finish, or anything in-between. Who is your audience influenced by?  That's who your brand should be engaging with as "influencers".  Influencers aren't only on social media.  They may be your current customers, employees, social voices (micro or macro), experts your audience trusts, or A-list/celeb types for mass appeal.  There is no one-size-fits-all approach to influencers since every brand is different. 

​MENU OF OFFERINGS
 

  • Strategic plan development: What types of influencers are best for your brand, and how can you incorporate them across your entire brand storytelling strategy?

  • Educational overview: Types, pros/cons

  • Owner/customer loyalty content engagement planning

  • Vendor/agency recommendations and management

  • Content brainstorming facilitation or participation

WORK EXAMPLES

Sleep Number Blog

Editor of Hello. Good Night. blog by Sleep Number. Earned "Best-in-Class Brand Awareness" award at 2019 Contently Summit in NYC.

Video Storytelling

Videos drive at least 5x higher engagement rates than non-video content. Brainstorming, storyboards, production team management, and on-site shoot support.

Brand Storytelling

Which stories open the door to connect your brand to your audience?  What Qs are they asking? How can you help them?

Driving Store Leads

Reality TV stars support NYC Flatiron store opening event

Owner Advocacy

Product owners are influencers too: repeat & referral sales

Sleep30® Challenge

Scale free sleep wellness program through influencer participation

Contact

Kindred Speak LLC

 

sarah@kindredspeak.com

 

201-835-3380

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© 2020 Kindred Speak, LLC